Keywords are words and phrases that describe what people search for online.
For example, someone searching for:
“how to improve website SEO”
has a different need from someone searching for:
“SEO agency near me”
Understanding these differences helps you create content that matches what your audience is looking for.
Key things to consider:
- Relevance to your topic
- Search intent
- Search demand
- Competition
- Specificity
- Related questions and topics
Important: Don’t write content by repeating a keyword again and again. Focus on naturally covering the topic and answering the user’s needs.
Search bar + keyword research dashboard
Show several generic search phrases appearing around a search bar, with a small keyword chart beside it.
Understand Search Intent
Content:
Search intent is the reason behind a person’s search.
Before creating a page, ask:
“What does this person actually want to find?”
Common types include:
Informational
The user wants to learn something.
Example:
“What is SEO?”
Navigational
The user wants to find a particular website or page.
Example:
“Google Search Console”
Commercial Investigation
The user is researching options before making a decision.
Example:
“Best SEO tools for beginners”
Transactional
The user is ready to take an action, such as buying or signing up.
Example:
“Buy SEO course”
Create four search cards arranged around a central search bar:
Learn → Find → Compare → Act
Each card should have:
- Search icon
- Small example query
- Simple illustration
